This is exciting!!! I'm so excited that all I can write about is the excitement. We will soon list all the things you can do with this in our documentation, but TLDR: manage your bookstore events in Bookhead, and publish the event information everywhere: on your website, use the RSS feed to connect with your choice of marketing email software or Canva designs, etc.
Related to this issue: https://bookhead.canny.io/feature-requests/p/events-management